1) USER DEMAND – The principal fixing is client request. If your customers are not searching for your product or service in Google, then, obviously, Ad-words search advertising is not going to work for you.When coming up with or settling on keywords, ask yourself if the keywords are actually being searched for enough on Google to justify your efforts.

2) Review your KEYWORDS and how you’re integrating them into site content – Every search is an expression of people’s needs, wants, interests and desires. Imagine how your business would benefit if you could analyze search trends on Google, find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers. Keyword Tool will help you discover thousands of new long-tail keywords related to any to

pic by automatically generating Google’s search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.

3) ‘THE’ Competition – If you really want to crush the keyword game, you have start with those high-volume keywords or Catch-phrases, but you should also know what keywords your competitors are using.

4) CALCULATION FOR CPC (COST PER CLICK) – Now, what is #CPC ?
For example, if you’re maximum CPC is $5, you’re more likely to make a profit by using a keyword that costs $4 instead of $5.

~Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)~

5) The Ability to TRACK & MEASURE Results –
Before you make your ads on Google Ad-words “live,” you should understand how to track the results of each of your advertising campaigns. If you don’t set up tracking, you’ll lose insightful data that can drastically improve your efforts. You will also be unable to identify weaknesses in the campaign and make necessary changes and improvements.
In Google AdWords, campaign tracking is found in Conversion Tracking. To set up Conversion Tracking, you must define what a successful conversion is for your company and its advertising objectives. Simply click on the + Conversion button and enter your conversion definition.

~CONCLUSION~

You’ll know you made the right choice if your company is willing to speak with you clearly about their strategies. At ELDERMONK, we’re committed to your company’s success. We are a reputable, all-inclusive internet marketing cmpany with expertise and knowledge in the fields of SEO, marketing, web design, web development, social media, PPC and content strategy. We know that SEO is not one dimensional nor is there a quick and easy SEO fix.We want to take the SEO weight off your shoulders so you can focus on important business operations. To learn more about how we can help your business or what you can expect by working with us, don’t hesitate to contact us today.