User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.For example,When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all over the world with bottles named after people in every different destination.To keep momentum going, customers were asked to share pictures of themselves enjoying a drink with their personalized coke bottle on social media. The result? Coca Cola’s customers stepped into the role of advertiser.This wasn’t just a one-off campaign, or a fancy fluke.Instead, it is one of thousands of User Generated Content (UGC) campaigns that brought the business it promoted millions of revenue and a whole new image.
Client orientated organizations are on the rise, since organizations always need to stay aware of the changing trends of their audience. In this quick paced, digitally run world, attention span can be snapped away with the snap of a fingers. If brands aren’t catering solely to their customers, their customers will simply find another brand that is.Putting users in the content driver’s seat can allow businesses and brands to significantly grow their content, develop and strengthen consumer relationships and improve their SEO. But why is UGC so important?
According to a survey, Eighty-one percent of shoppers conduct online research before they make a purchase. Sixty percent begin by using a search engine to find the products they want, and 61 percent will read product reviews before making any purchase.Putting users in the content driver’s seat can allow businesses and brands to significantly grow their content, develop and strengthen consumer relationships and improve their SEO . UGC has a number of benefits, some of them have been listed below-
1.Better understanding of target groups: UGC can enable you to comprehend what services they are searching for and what issues they keep running as they advance through their purchaser encounter.
2.More site engagement: UGC enables you to create and improve your association with buyers as they connect with on your site.
3.Expanded consumer loyalty: Allowing clients to ask and answer their own inquiries improves the probability clients will discover what they’re searching for on your site.
4.Strong Community: Creating open gatherings or a group message board will enable your purchasers to involve your expert online condition in ways that help open-exchange around anything that needs to do with your organization.
5.Increased Time ON site: Creating open doors for customers to communicate and their considerations on a given subject or item commonly builds the measure of time they spend inside a marked situation.
6.Web optimization benefits: More substance implies more web index ordering and more inquiry perceivability around target key expressions and ideas that are noteworthy to your business.
7.Expanded social SEO markers: Since UGC regularly talks straightforwardly to social groups of onlookers, it’s the ideal supplement to any social SEO crusade.
So whether your business is looking to develop stronger organic search, strengthen your relationship with consumers and/or provide more incentives for consumers to interact with you, UGC could be your answer
8.Trustworthy Content: By far most of purchasers confide in online audits as much as individual proposals, so including a surveys component can enables customers to put stock in your item more.
So UGC basically helps in increasing you ROI by reducing your investment cost. UGC requires less investment as compared to paid sources of promotion and marketing like hiring content writers, paid advertising etc. It also helps you save time and effort that you may have invested in searching for new content for marketing and publicity of your product/service to maintain customer engagement .It provides you with free content for your product or service as more the discussion, more the publicity.So whether your business is looking to develop stronger organic search, strengthen your relationship with consumers or increase customer engagement , UGC may be your answer.